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HookTrend Privacy Policy

Last updated: November 14, 2026

Who we are and what this policy covers

HookTrend is a trend research service for TikTok and YouTube. It is part of Hooked and is operated by VidMe LLC, 2093 Philadelphia Pike, Claymont, DE 19703, United States ("we", "us").

This policy covers:

  • the website at https://hooktrend.com and the HookTrend app;
  • the HookTrend MCP server at https://hooktrend.com/api/mcp, which you can connect to AI apps such as Claude, ChatGPT, Cursor, Claude Code or n8n;
  • the HookTrend API and API keys.

HookTrend runs on the same platform and account system as Hooked. Hooked's own features are covered by the Hooked Privacy Policy. For privacy questions, write to support@hooked.so.

Data we collect

Account data. Your name, email address and profile picture, from the sign-in method you choose (an email link or Google). HookTrend has no passwords. We also keep your team, its members and their roles.

Billing data. If you buy a plan, our payment provider Stripe collects your payment details. We keep your plan, its status and your invoices, but not your full card number.

What you do in HookTrend. Your research agents (the brief, keywords, excluded words, platforms, language, regions and schedule), each agent's runs and the videos they found, the TikTok and YouTube accounts you ask HookTrend to analyze, the credits each action used, and a count of your library reads per day.

Connected AI apps. When you connect an AI app through the MCP server, we store the app's name and redirect address, which team you connected, when you connected it and when it last used HookTrend. The access and refresh tokens we issue to the app are stored only as hashes.

Tool calls. When your AI app calls a HookTrend tool, we receive the inputs of that call, such as a niche, a search query, a TikTok or YouTube handle or a research brief. Our server logs record which tool was called and the name of the AI app. When something fails, or when you look up an account, the logs and error reports can also include the handle or query involved, so we can fix problems.

Website and device data. We measure visits with website analytics (DataFast) and product analytics (PostHog), and we use the Meta Pixel to measure our ads. PostHog runs only after you accept analytics in the cookie banner. Where the law requires consent, the Meta Pixel sends nothing until you accept. See our Cookie Policy. We also collect error reports to fix problems.

Support conversations. If you write to us through the chat in the app, we keep the conversation to answer you.

What we do not collect

HookTrend does not receive your conversations with an AI app. It only receives the inputs of the tools the AI app decides to call. We do not ask AI apps for your chat history, memory or files.

Public TikTok and YouTube data

HookTrend scores public videos against their creator's usual views. To do that, we collect information that creators have made public on TikTok and YouTube: video links, titles and captions, cover images, view, like and comment counts, publish dates, sounds and hashtags, and the creator's handle, display name and follower count. We collect it:

  • from YouTube through the YouTube Data API (YouTube API Services). By using HookTrend you also agree to the YouTube Terms of Service, and Google's Privacy Policy applies to the data YouTube provides;
  • from TikTok through Apify, a provider that collects publicly available web data for us.

We do not collect private profiles, private messages or anything that requires a creator's login. If you are a creator and want your public information removed from HookTrend, write to support@hooked.so.

Data AI apps receive

When you connect an AI app, it receives only what HookTrend's tools return to it:

  • public TikTok and YouTube data (videos, creators, sounds and hashtags) with HookTrend's scores;
  • your team's research agents, their keywords, runs and results, and the accounts you analyzed;
  • your team name, plan, credit balance, daily read limit and the cost of actions.

HookTrend does not send your email address, payment details or tokens to AI apps. The AI app's provider (for example Anthropic or OpenAI) handles what it receives under its own privacy policy.

How we use data

  • To run the tools you or your AI app call and show you the results.
  • To run your research agents on the schedule you choose.
  • To charge credits for the actions you start, and to enforce plan limits. When an AI app starts a paid action, HookTrend first returns the cost to the app, which asks you, and only charges when the app confirms that you agreed. A research agent spends credits on each scheduled run until you pause it.
  • To suggest keywords for a research brief and to analyze the public captions of an account you look up: that text is sent to an AI model through OpenRouter.
  • To send you account emails and, if you have not opted out, product news. Every marketing email has an unsubscribe link.
  • To keep HookTrend secure, prevent abuse and fix errors.
  • To answer support requests and meet legal obligations.

We do not sell personal data.

Service providers

We share data only with providers that help us run HookTrend:

Provider What it does for HookTrend Data involved
Hetzner Servers and database All data stored by HookTrend
Amazon Web Services File storage and delivery Cover images
Stripe Payments Billing data
Resend Email delivery Name, email address
OpenRouter AI keyword suggestions and account analysis Research briefs, public captions
Apify Collection of public TikTok data Handles and searches you request
Google (YouTube Data API) Public YouTube data Searches and handles you request
Google Sign-in, if you choose it Name, email address, profile picture
Sentry Error tracking Error reports
DataFast Website analytics Pages visited, referrer, device and browser
PostHog Product analytics, only with your consent Device, browser and usage data
Meta Ad measurement (Meta Pixel) Pages visited, device and browser
Chatwoot Support chat Your messages, name and email address

How long we keep data

  • Authorization codes expire after 10 minutes.
  • Access tokens issued to AI apps expire after 7 days. Refresh tokens expire after 90 days, or as soon as you disconnect the app.
  • Daily read counts expire after two days.
  • Your account data, research agents and their results are kept while your account exists.
  • When you delete your account, we delete your user record and the apps you connected with their tokens. Teams where you are the only member are deleted too, with their research agents and results, and their paid subscriptions are cancelled. Teams with other members stay with them, and ownership passes to another member.
  • We keep invoices and payment records as long as the law requires.
  • Public video data stays in HookTrend's library while it is useful for scoring and trend history, unless the creator asks us to remove it.

Your choices and controls

  • Disconnect an AI app at any time in HookTrend under Settings → Connected apps. Its tokens stop working immediately.
  • Pause a research agent or change its schedule in the app. To delete an agent and its results, write to support@hooked.so.
  • Delete your account under Settings → Profile → Delete account.
  • Unsubscribe from marketing emails through the link in any of them.
  • Ask us for a copy of your data, or to correct or delete it, at support@hooked.so. We may ask you to confirm your identity first.

If you live in the European Union, the European Economic Area or California, you have the rights described in the Hooked Privacy Policy (GDPR, CCPA and CalOPPA sections), and you can complain to your local data protection authority.

Security

All traffic to HookTrend is encrypted with TLS. Tokens issued to AI apps are stored only as hashes. A connected app can only act for the team you chose when you connected it. Before a paid action, HookTrend returns its cost to the app so it can ask you first.

Children

HookTrend is not meant for anyone under 18, and we do not knowingly collect data from children.

Changes to this policy

We may update this policy. The date at the top shows the latest version. If a change materially affects how we use your personal data, we will tell account holders by email.

Contact

support@hooked.so

VidMe LLC
2093 Philadelphia Pike
Claymont, DE 19703
United States