HookTrend vs Exolyt

Exolyt is TikTok analytics and social listening for brands and agencies: accounts, hashtags, sounds, campaigns and sentiment. HookTrend finds the videos beating their creator's usual on TikTok and YouTube Shorts, and answers from your AI.

Add HookTrend to your AI Start free

Free plan, no card. Works in Claude, ChatGPT and Cursor.

What it costs to start

HookTrend

Free plan, 50 credits a month, no card

Then $29 or $99 a month

Exolyt

€250/mo

Free Basic plan: 1 account, 1 hashtag, 1 sound

List prices from their public pages, checked November 15, 2026. Sources

The short version

Pick Exolyt if you're a brand or agency measuring TikTok accounts, hashtags and campaigns, with demographics and sentiment.
Pick HookTrend if you want to know which formats are breaking out so you can use the idea, on YouTube Shorts too, for $29 a month instead of €250.
Both have a free plan. Exolyt shows no MCP or API on its pages; HookTrend has an MCP on every plan.

What HookTrend finds

Real videos from the library, each with its views against what its creator normally gets.

A hand-checked selection from HookTrend's library, September to November 2026.

At a glance

Feature	HookTrend	Exolyt
Platforms	Yes: TikTok, YouTube (Shorts)	Partly: TikTok
Free plan	Yes: Yes: 50 credits a month, no card	Yes: Basic: 1 account, 1 hashtag, 1 sound, 7 days of history
Entry plan	$29/month (1,000 credits)	Essentials: €250/month, or €210 billed yearly (VAT 0%)
Next plan	$99/month (4,000 credits, 3 seats)	Advanced: €600/month, or €500 billed yearly
Videos vs the creator's usual	Yes: × usual: views ÷ the median of the creator's latest 30 videos	Not on its pages (trending content, today's hot hashtags)
MCP	Yes: MCP on every plan, the free one too (OAuth or API key)	Not on its pages
Data export	Yes: From your AI, or an API key	Partly: CSV and Google Sheets (Sheets at extra cost); no API shown
Listening, sentiment, demographics	No: No	Yes: Yes (sentiment and demographics on Advanced)

Platforms: HookTrend
Yes: TikTok, YouTube (Shorts)
Exolyt
Partly: TikTok
Free plan: HookTrend
Yes: Yes: 50 credits a month, no card
Exolyt
Yes: Basic: 1 account, 1 hashtag, 1 sound, 7 days of history
Entry plan: HookTrend
$29/month (1,000 credits)
Exolyt
Essentials: €250/month, or €210 billed yearly (VAT 0%)
Next plan: HookTrend
$99/month (4,000 credits, 3 seats)
Exolyt
Advanced: €600/month, or €500 billed yearly
Videos vs the creator's usual: HookTrend
Yes: × usual: views ÷ the median of the creator's latest 30 videos
Exolyt
Not on its pages (trending content, today's hot hashtags)
MCP: HookTrend
Yes: MCP on every plan, the free one too (OAuth or API key)
Exolyt
Not on its pages
Data export: HookTrend
Yes: From your AI, or an API key
Exolyt
Partly: CSV and Google Sheets (Sheets at extra cost); no API shown
Listening, sentiment, demographics: HookTrend
No: No
Exolyt
Yes: Yes (sentiment and demographics on Advanced)

Where each one wins

Exolyt fits if

You're a brand or agency measuring TikTok in depth.
You need social listening, sentiment and demographics.
Your team works from CSV or Sheets exports.

HookTrend fits if

You're looking for video ideas already working in your niche.
You also publish on YouTube Shorts.
You want to ask from Claude or ChatGPT.

Why people pick HookTrend

Discover, not only measure
Ask about a niche and get the videos that beat their creator's usual by the widest margin this week, from accounts you didn't know too.
TikTok and YouTube Shorts
The library is short-form first: what breaks out on TikTok sits next to what breaks out on Shorts.
Your AI, from the free plan
Claude, ChatGPT or Cursor answer with HookTrend data for $0, and nothing paid runs without your OK.

Measuring yours vs finding what works

Exolyt is built to track: the accounts, hashtags, sounds and campaigns you pick, with history, country breakdowns and, on Advanced, sentiment and audience age and gender. It's a brand and agency tool, with 10 team members on every paid plan.

HookTrend is built to discover: ask about a niche and it returns the videos that beat their creator's usual by the widest margin this week, with the numbers and a short why. It doesn't measure your campaigns.

Using both

They don't fully compete: Exolyt measures how your accounts and campaigns are doing; HookTrend tells you what's breaking out in your niche for the next video. Try HookTrend free next to whatever you already use.

Questions

Does Exolyt cover YouTube?

No: it's a TikTok-only tool. HookTrend covers TikTok and YouTube Shorts.

Does Exolyt have an API or MCP?

Neither appears on its public pages, which mention CSV and Google Sheets exports. HookTrend has an MCP on every plan.

Which one costs less?

Both have a free plan. Paid, HookTrend starts at $29 a month and Exolyt at €250 a month (€210 billed yearly).

Sources

Competitor facts are from their public pages, checked on 2026-11-15. Prices change: check their site before you buy. Spotted a mistake? Write to hello@hooked.so and we'll fix it.

See what's breaking out in your niche

Ask your AI. HookTrend answers with real videos and how far each one beat its creator's usual.