HookTrend vs 1of10

1of10 finds YouTube videos doing 10x or more their channel's average and helps with titles, thumbnails and ideas. HookTrend finds what's breaking out on TikTok and YouTube Shorts and answers from your AI. Both have a free plan.

Add HookTrend to your AI Start free

Free plan, no card. Works in Claude, ChatGPT and Cursor.

What it costs to start

HookTrend

Free plan, 50 credits a month, no card

Then $29 or $99 a month

1of10

$19/mo

Free plan: 60 credits, 5 results per search

List prices from their public pages, checked November 15, 2026. Sources

The short version

Pick 1of10 if your channel is on YouTube and you want title, thumbnail and idea generators next to the outliers (1of10 says it has 100,000+ creators).
Pick HookTrend if you work on TikTok or Shorts, or want to ask from Claude or ChatGPT for $0: its MCP is on the free plan; 1of10's starts at Pro ($89/month).
They measure in a similar way: 1of10 against the channel's average (from 10×); HookTrend against the creator's median (from 3×).

What HookTrend finds

Real videos from the library, each with its views against what its creator normally gets.

A hand-checked selection from HookTrend's library, September to November 2026.

At a glance

Feature	HookTrend	1of10
Platforms	Yes: TikTok, YouTube (Shorts)	Partly: YouTube
Free plan	Yes: Yes: 50 credits a month, no card	Yes: Yes: 60 credits a month, 5 results per outlier search
Entry plan	$29/month (1,000 credits)	Basic: $19/month, or $15 billed yearly (150 credits)
Next plan	$99/month (4,000 credits, 3 seats)	Pro: $89/month, or $69 billed yearly (1,000 credits)
What counts as an outlier	3× the creator's usual (their median)	10× the channel's average or more
MCP / API	Yes: MCP on every plan, the free one too (OAuth or API key)	Partly: MCP and API on Pro ($89) and Ultra
What research costs	Library reads cost no credits (daily cap); an agent run, 15 credits	"Research tools never use credits"
Titles, thumbnails and ideas	No: No; the video is made in Hooked	Yes: Yes, with credits

Platforms: HookTrend
Yes: TikTok, YouTube (Shorts)
1of10
Partly: YouTube
Free plan: HookTrend
Yes: Yes: 50 credits a month, no card
1of10
Yes: Yes: 60 credits a month, 5 results per outlier search
Entry plan: HookTrend
$29/month (1,000 credits)
1of10
Basic: $19/month, or $15 billed yearly (150 credits)
Next plan: HookTrend
$99/month (4,000 credits, 3 seats)
1of10
Pro: $89/month, or $69 billed yearly (1,000 credits)
What counts as an outlier: HookTrend
3× the creator's usual (their median)
1of10
10× the channel's average or more
MCP / API: HookTrend
Yes: MCP on every plan, the free one too (OAuth or API key)
1of10
Partly: MCP and API on Pro ($89) and Ultra
What research costs: HookTrend
Library reads cost no credits (daily cap); an agent run, 15 credits
1of10
"Research tools never use credits"
Titles, thumbnails and ideas: HookTrend
No: No; the video is made in Hooked
1of10
Yes: Yes, with credits

Where each one wins

1of10 fits if

Your channel is on YouTube.
You want titles, thumbnails and ideas in the same tool.
You only care about jumps of 10× or more.

HookTrend fits if

You publish on TikTok or YouTube Shorts.
You want to use it from Claude or ChatGPT for $0.
You want what's starting to break out, from 3×.

Why people pick HookTrend

TikTok and YouTube Shorts
The library is short-form first: what breaks out on TikTok sits next to what breaks out on Shorts.
Your AI, from the free plan
Claude, ChatGPT or Cursor answer with HookTrend data for $0, and nothing paid runs without your OK.
One number, explained
× usual = views ÷ the median of their latest 30 videos. The same in the app, the MCP and these pages. Person creators only.

3× or 10×: where each one sets the bar

1of10 calls a video an outlier when it does 10 times or more its channel's average. It's a high bar, built for YouTube, where a channel's average moves slowly.

HookTrend uses 3× the median of the creator's latest 30 videos. A median doesn't jump with one hit the way an average does, and 3× shows what is starting to work in a niche, not only the extreme cases. You can sort by × usual and keep the 10× ones if you prefer.

Trying both

Both have a free plan, so there's no need to choose blind: search the same niche in both for a week and keep the one whose ideas you actually film.

Questions

Does 1of10 cover TikTok?

Not as a research platform on its public pages: it works on YouTube. HookTrend covers TikTok and YouTube Shorts.

Which one has an MCP on the free plan?

HookTrend. 1of10's MCP and API are on its Pro and Ultra plans.

Why does HookTrend use 3× and 1of10 10×?

1of10 compares with the channel's average and sets the bar at 10×. HookTrend compares with the creator's median and calls anything at 3× or more an outlier; you can filter higher.

Sources

Competitor facts are from their public pages, checked on 2026-11-15. Prices change: check their site before you buy. Spotted a mistake? Write to hello@hooked.so and we'll fix it.

See what's breaking out in your niche

Ask your AI. HookTrend answers with real videos and how far each one beat its creator's usual.